Remembering Jim Valvano: The legacy of NC State’s charismatic coach and cancer advocate

By Gene Galin

Raleigh, NC – Jim Valvano, the charismatic former head coach of the North Carolina State University men’s basketball team, remains an indelible figure in the world of college sports. Known for his infectious humor, passionate coaching style, and heartfelt advocacy for cancer research, Valvano’s legacy transcends the basketball court. I had an opportunity to sit down with Tim Peeler and have a conversation about Valvano’s multifaceted career, his profound impact on players and fans alike, and the enduring significance of the V Foundation he established to combat cancer. As Tim recounts his experiences with Valvano, it becomes clear that his legacy is as much about the man as it is about the game.

The Rise of a Coaching Icon

Early Years and Coaching Career

Jim Valvano was born on March 10, 1946, in New York City. He attended Rutgers University, where he played basketball and later transitioned into coaching. His coaching career began at Iona College, where he quickly garnered attention for his energetic style and ability to connect with players. In 1980, he took the helm at NC State, a decision that would forever change the landscape of college basketball.

Valvano’s coaching philosophy was rooted in his belief in the importance of teamwork, resilience, and the ability to overcome adversity. Under his leadership, the NC State Wolfpack achieved remarkable success, culminating in a stunning national championship victory in 1983. The team, often considered an underdog, defied expectations and captured the hearts of fans across the nation.

Valvano: The Charismatic Coach

Jim Valvano, often referred to as “Jimmy V,” was a dominant presence in any room he entered. His larger-than-life personality and quick wit made him a beloved figure, particularly during his tenure as the head coach of the NC State Wolfpack. Peeler, who began covering college basketball in the mid-1980s, describes Valvano as a “force of nature” who thrived on the attention that came with his success in the Atlantic Coast Conference (ACC).

Valvano’s opening press conference at NC State set the tone for his career. He famously quipped, “Hey, I’m from Iona,” a line he would repeat throughout his career. His humor and storytelling ability allowed him to connect with both players and reporters, making him a unique figure in the world of sports. Peeler recalls Valvano’s knack for crafting memorable one-liners, which contributed to his reputation as both a coach and a public speaker.

A Unique Personality

Valvano was not just a coach; he was a larger-than-life personality. Known for his quick wit and memorable one-liners, he could effortlessly charm audiences and media alike. His opening press conference at NC State set the tone for his tenure, as he famously quipped about his youth and experience, establishing a rapport that would define his interactions with the press.

As a coach, Valvano was deeply passionate about the game, often using humor to diffuse tension and motivate his players. His ability to read the room and connect with people made him a beloved figure in the world of sports. However, his emotional nature also meant that he faced challenges, especially during periods of scrutiny and investigation into his program.

The Emotional Side of Coaching

While Valvano was known for his humor, he also displayed significant emotional depth. Peeler shares a poignant memory of Valvano’s reaction to the tragic death of basketball star Len Bias in 1986. As a reporter, Peeler had the difficult task of informing Valvano about Bias’s passing. Witnessing Valvano’s raw emotion in that moment highlighted the human side of the coach, a side that often went unnoticed amid the pressures of college basketball.

Valvano’s emotional range was evident in both triumph and tragedy. He experienced the high of winning the 1983 national championship and the low of losing a crucial game against Georgetown in 1989. Peeler’s firsthand accounts of these moments reveal the complexities of Valvano’s character—he was not just a coach but a passionate individual who cared deeply about his players.

Strategic Coach and Media Relations

Valvano’s strategic approach extended beyond the basketball court. He understood the importance of media relations and often used interviews as a platform to shape public perception of his team. Peeler recalls how Valvano was always keen to engage with reporters, recognizing that their portrayal of him and his players could influence their success.

During a particularly challenging time for NC State, when the program faced scrutiny and investigations, Valvano’s charm and openness were put to the test. He struggled to maintain his persona while navigating the complexities of media coverage and public opinion. Peeler notes that Valvano’s ability to read a room and engage with others was a key part of his strategy, allowing him to connect with both fans and the media.

Triumphs and Tribulations

The National Championship and Aftermath

The 1983 NCAA Championship remains one of the most iconic moments in college basketball history. Valvano’s team, led by players like Derek Whittenberg and Lorenzo Charles, pulled off a series of upsets to claim the title. Valvano’s exuberant celebration on the court became a defining image of his career.

However, the triumph was followed by challenges. The late 1980s brought scrutiny to the NC State program, with allegations of rule violations and NCAA investigations. Valvano struggled to maintain his trademark humor and openness during this tumultuous period, which ultimately led to his dismissal from the university in 1990.

Strategic Coach and Media Relations

Valvano’s strategic approach extended beyond the basketball court. He understood the importance of media relations and often used interviews as a platform to shape public perception of his team. Peeler recalls how Valvano was always keen to engage with reporters, recognizing that their portrayal of him and his players could influence their success.

During a particularly challenging time for NC State, when the program faced scrutiny and investigations, Valvano’s charm and openness were put to the test. He struggled to maintain his persona while navigating the complexities of media coverage and public opinion. Peeler notes that Valvano’s ability to read a room and engage with others was a key part of his strategy, allowing him to connect with both fans and the media.

The Transition to Broadcasting and the V Foundation

After his tenure at NC State ended amid controversy, Valvano transitioned to broadcasting, where he continued to shine. His natural charisma and ability to communicate complex basketball strategies made him a sought-after commentator. He brought a unique perspective to the game, blending analysis with his signature humor. Valvano’s broadcasting career allowed him to reach a broader audience, further solidifying his status as a beloved figure in sports. However, it was his battle with cancer that ultimately defined his legacy.

A New Mission: The V Foundation

Facing Cancer

In 1992, Valvano faced the most significant challenge of his life when he was diagnosed with cancer. Rather than succumbing to despair, he used his diagnosis as a catalyst for change. Valvano famously declared, “Don’t give up, don’t ever give up,” during his emotional speech at the 1993 ESPY Awards. This moment became a rallying cry for cancer awareness and research.

Establishing the V Foundation

Motivated by his personal battle with cancer, Valvano established the V Foundation for Cancer Research in 1993. The foundation aimed to fund innovative cancer research and support early-career researchers. With the help of friends, family, and supporters, the V Foundation has raised millions of dollars for cancer research, making significant strides in the fight against the disease.

Valvano’s legacy continues through the foundation, which has funded groundbreaking research and initiatives. His vision of a world without cancer resonates with countless individuals and families affected by the disease.

Valvano’s Enduring Legacy

A Complex Character

Jim Valvano was a complex individual, embodying the highs and lows of life in the public eye. He was not just a coach; he was a mentor, a friend, and a beacon of hope for many. His ability to connect with people on a personal level made him a cherished figure in the hearts of fans and players alike.

Despite facing criticism and challenges throughout his career, Valvano’s resilience and determination shone through. He taught valuable lessons about perseverance, the importance of laughter, and the power of human connection.

Recognition and Honors

Valvano’s contributions to basketball and cancer research have been recognized through numerous awards and honors. In 2013, he was posthumously inducted into the Naismith Memorial Basketball Hall of Fame as a contributor, solidifying his legacy as one of the most influential figures in the sport.

The Lasting Impact of Jim Valvano

Today, Jim Valvano is remembered not only for his achievements as a coach and broadcaster but also for his contributions to cancer research. The V Foundation has funded numerous groundbreaking studies and initiatives, making significant strides in the fight against cancer. Peeler reflects on how Valvano’s image transformed from a controversial figure in college basketball to a beloved advocate for cancer research.

As Peeler concludes his reflections on Valvano, he emphasizes the profound impact the coach had on those around him. Valvano’s legacy is a testament to the power of resilience, humor, and compassion. His story serves as a reminder that even in the face of adversity, one can make a lasting difference in the lives of others.

A Legacy of Inspiration

Jim Valvano’s life and career were marked by triumphs and tribulations, but his spirit remains a source of inspiration for many. As Tim Peeler’s account illustrates, Valvano was more than just a basketball coach; he was a complex individual whose passion for life and unwavering determination continue to resonate. The V Foundation stands as a testament to his legacy, reminding us all to never give up in the face of challenges. Valvano’s story is a powerful reminder that one person’s voice can change the world, both on and off the court.


Watch on YouTube – Part 3 of 4 Tim Peeler discusses NC State basketball coach Jim Valvano – 1.20.25

Exploring Jim Valvano’s Charismatic Impact as NC State Basketball Coach: Insights from Tim Peeler’s Experience

00:15 Jim Valvano’s charisma and impact on NC State basketball are unforgettable.

  • Valvano was a dominant presence, always commanding attention in any setting.
  • His memorable one-liners and storytelling made him a beloved public figure and coach.

02:39 Tim Peeler reflects on Jim Valvano’s charisma and challenges during his coaching career.

  • Valvano’s comedic nature and charisma attracted major offers, including a sitcom with UCLA, showcasing his appeal beyond basketball.
  • Peeler shares personal experiences with Valvano, highlighting his emotional depth and the challenges he faced, especially during difficult times for the NC State program.

05:02 Tim Peeler reflects on Jim Valvano’s emotional journey in sports and journalism.

  • Peeler shares his experiences witnessing Valvano’s highs and lows, illustrating the complexities of coaching.
  • He recounts the tragedy of Len Bias’s death and its profound impact on Valvano and his own career in journalism.

07:16 Jim Valvano’s diverse intellect and charisma influenced his approach to coaching.

  • He was an English major who loved literature and often quoted poetry, showcasing his intellectual depth.
  • Valvano’s comedic skills and ability to read the crowd allowed him to effectively engage with others and convey deep emotions.

09:32 Jim Valvano’s strategic approach combined instinct with media engagement.

  • Valvano used chance and strategic thinking, seeing potential for victory despite initial surprises.
  • His success as a coach and later as a broadcaster stemmed from his unique ability to connect and entertain.

11:30 Jim Valvano strategically managed media perception during a challenging period.

  • Valvano focused on influential media like The New York Times to shape the narrative of his team.
  • He embraced transparency in practice sessions, believing openness was key to his team’s identity.

13:29 Tim Peeler highlights Jim Valvano’s media strategy and evolving coach-reporter relationships.

  • Valvano engaged with media for a lasting impression, balancing on-record and off-record discussions.
  • Today’s coaches often avoid direct interaction with low-salaried reporters, changing the dynamics of sports journalism.

15:42 Jim Valvano had a significant presence at a local Italian restaurant.

  • Valvano frequently hung out at this Italian restaurant, choosing it for its comfort and atmosphere.
  • He used the restaurant for recruiting, radio shows, and community engagement, leaving lasting memories.

17:51 Tim Peeler reminisces about Jim Valvano’s experiences with baseball legends.

  • Valvano played shortstop and interacted with notable figures like Mickey Mantle during a special event.
  • The discussion highlights Valvano’s personal struggles, his battle with cancer, and his connection with Dick Vitale.

19:59 Tim Peeler discusses Jim Valvano’s transition from coaching to broadcasting.

  • Jim Valvano gained fame after guiding NC State to ACC tournament success in 1983.
  • Valvano and Dick Vitale faced unexpected criticism as they became prominent figures in sports.

22:06 Jim Valvano set cancer research goals after his diagnosis.

  • After being diagnosed with cancer in 1992, Valvano created personal goals, including finding a cure for cancer.
  • The V Foundation, established with help from notable figures, funds early career cancer researchers to advance research.

24:20 Jim Valvano transformed from a controversial coach to a cancer research hero.

  • Valvano’s image evolved from being viewed negatively post-NC State to a respected figure through his broadcasting and foundation work.
  • His contributions to basketball as a player, coach, and broadcaster led to his induction into the Hall of Fame, highlighting his impact.