Charlotte, NC – At the 2025 Atlantic Coast Conference (ACC) Football Kickoff in Charlotte, Commissioner Jim Phillips delivered an engaging address that highlighted the league’s recent achievements, ongoing challenges, and future initiatives. With a focus on the integration of new members, the success of student-athletes, and the evolving landscape of college sports, Phillips emphasized the ACC’s commitment to excellence both on and off the field.
The ACC’s Recent Achievements
Integration of New Members Since the addition of three new member institutions, the ACC has expanded its national footprint, now present in five of the ten most populated states. Phillips noted the seamless integration of these members, which has strengthened the conference’s competitive landscape and visibility.
Olympic Success The ACC’s prominence was further underscored by its athletes’ performance at the 2024 Summer Olympics in Paris, where they garnered 102 medals, the highest of any conference. This achievement reflects the league’s commitment to fostering athletic talent across various sports.
Strengthening Partnerships Phillips highlighted the ACC’s ongoing partnership with Disney and ESPN, celebrating the fifth anniversary of the ACC Network and the extension of their contract through the 2035-36 academic year. These partnerships have enhanced sponsorship opportunities, including new agreements with GEICO and Troll Price.
Competitive Success Initiatives In an effort to reward schools for their competitive achievements, the ACC launched a new revenue distribution model based on performance in football and basketball. This initiative aims to incentivize schools to excel in national postseason competition, with plans to include women’s basketball as well.
Addressing Legal and Financial Challenges
Resolution of Legal Disputes Phillips addressed the recent resolution of legal disputes within the conference, which he credited to the leadership of the ACC Board of Directors. This settlement provides long-term stability and revenue opportunities for member institutions.
Revenue Growth Financially, the ACC reported a record gross revenue of over $711 million for the 2023-24 fiscal year, marking a 56% increase over the past five years. This growth is indicative of the conference’s strong market position and commitment to enhancing the financial health of its member schools.
The Evolving Landscape of College Sports
NIL and Student-Athlete Rights As college sports navigate the complexities of Name, Image, and Likeness (NIL) agreements, Phillips emphasized the importance of establishing a clear framework that protects student-athletes while ensuring they remain classified as students rather than employees. He expressed support for federal legislation that would standardize NIL regulations across the nation.
Safety and Security Measures In response to recent incidents of court storming and safety concerns, the ACC has implemented new policies aimed at enhancing security at athletic events. These measures include independent reviews of event security plans and a fine structure for schools that breach safety protocols.
Looking Ahead: The Future of ACC Football
Upcoming Season Expectations As the 2025 ACC football season approaches, Phillips expressed excitement about the depth and talent within the conference, highlighting the strong non-conference schedule that features matchups against several high-profile opponents. He noted that the ACC continues to be a leader in scheduling competitive games that prepare teams for postseason success.
Innovative Initiatives Phillips announced plans for enhanced player availability reporting policies in football and basketball, aimed at combating sports wagering pressures and ensuring transparency. He reiterated the ACC’s commitment to protecting student-athletes and maintaining the integrity of college sports.
Innovation, Collaboration, and the Pursuit of Greatness
In his address, Commissioner Jim Phillips painted an optimistic picture of the ACC’s current state and future potential. By focusing on integration, competitive success, and student-athlete welfare, Phillips underscored the conference’s dedication to excellence in all aspects of collegiate athletics. As the ACC prepares for the upcoming football season, it remains committed to innovation, collaboration, and the pursuit of greatness both on the field and in the classroom.